Sony Group Corporation
Future Business Direction of Sony Honda Mobility
Sony Honda Mobility Inc. has decided to review and downsize its business following the cancellation of EV model development and launch. Employees are planned to be reassigned primarily to both parent companies.
Key Figures
- Cancellation of development and launch of EV models “AFEELA 1” and second model (announced March 25, 2026)
- Decision to downsize SHM business (announced April 21, 2026)
- Reassignment of essentially all SHM employees to parent companies
AI要約
Business Policy Review and Decisions
Sony Group Corporation, Honda Motor Co., Ltd., and the joint venture Sony Honda Mobility Inc. announced the cancellation of development and launch of SHM’s EV model “AFEELA 1” and the second model following Honda’s review of its four-wheel electrification strategy in March 2026. After extensive discussions among the three companies, it was determined that market introduction within the existing framework would be difficult in the short to medium term, leading to a decision to downsize the SHM business.
Future Measures and Impact
SHM employees, based on their preferences, will in principle be reassigned to the parent companies or related entities. Since its establishment, the two companies have strived to create new mobility value through technology integration. Going forward, they will continue to discuss collaborative frameworks leveraging software to create user experience value in the era of advanced driver assistance systems. The consolidated financial impact of the EV model launch cancellation is currently under detailed review.
Sony Group Corporation
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