IBJ, Inc.
KPI Quick Update for August 2026
New member enrollments from Oneet decreased, while direct-managed ZWEI-led inquiries expanded and conversion rates improved, driving overall performance. IBJ registered members have been increasing since monetization, and the number of matchmaking cases also rose, contributing to higher marriages. August exposure on Matsuko’s World is expected to widen the potential customer base.
Key Figures
- Marriages completed: 1,983 pairs (YoY +342 pairs / +20.8%)
- Number of matchmaking agencies: 4,844 companies (MoM +211 companies / +4.6%)
- IBJ registered members: 110,885 people (MoM +9,645 people / +9.5%)
AI要約
Performance overview
This report presents the KPI quick update for August 2026 as a monthly indicator summary. Marriages completed rose sharply year over year (+20.8%), with steady growth in the number of matchmaking agencies and registered members. While new enrollments declined, the lead generation from direct-managed stores and improved conversion rates are driving the overall performance. The increase in the number of matchmaking meetings directly contributes to the expansion of marriages, creating a favorable virtuous cycle.
Outlook and strategic actions
As a premise, leveraging the television exposure in August to drive more party participants and convert them into new enrollments. Since monetization began in July, IBJ registered members have remained at a steady level, and we expect member growth to continue against the backdrop of a revitalized marriage market. To maximize customer lifetime value (LTV), we will strengthen cross-sell into after-marriage domains such as wedding photography, centered on marriages.
IBJ, Inc.
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