Matsuya Co., Ltd.
Matsuya Co., Ltd. February 2026 Sales Report
Sales at the Ginza flagship store in February 2026 increased approximately 3% year-over-year. Duty-free sales declined about 20% due to a drop in Chinese customers, but domestic customers showed strong performance with luxury goods sales up about 24%.
Key Figures
- Ginza Flagship Store Sales: Approximately 3% increase (YoY)
- Duty-Free Sales (Chinese Customers): Approximately 20% decrease (YoY)
- Domestic Customer Sales (Excluding Duty-Free): Approximately 24% increase (YoY)
AI要約
Sales Trends in February 2026
Sales at the Ginza flagship store in February 2026 rose about 3% compared to the same period last year. Duty-free sales fell approximately 20% due to travel restrictions from China, with sales during the Chinese New Year period dropping roughly 41% YoY. On the other hand, visitors from countries such as Taiwan, Korea, and Thailand showed steady growth, supported by the weaker yen. Domestic customer sales increased by about 24%, driven by strong performance in luxury brands and jewelry.
Future Measures and Outlook
Going forward, it is important to strengthen the response to visiting customers from a wide range of countries while promoting initiatives to encourage repeat visits from the core domestic customer base. The company aims to expand sales through various measures and continue to address diverse customer segments.
