Matsuya Co., Ltd.
December 2025 Sales Report
Sales at the Ginza store in December 2025 decreased approximately 10% year-over-year. The decline was mainly due to reduced duty-free sales, but domestic customers' sales of women's apparel rose about 8%, resulting in an overall increase of approximately 2%.
Key Figures
- Ginza Store Sales Year-over-Year Change: -10.1%
- Ginza Store Domestic Customer Women’s Apparel Sales Year-over-Year: Approximately +8%
- Asakusa Store Sales Year-over-Year Change: -20.1%
AI要約
Overview of Sales
Sales in December 2025 at the Ginza store declined approximately 10% year-over-year, mainly due to reduced duty-free sales. This was impacted by the Chinese government’s travel advisory against trips to Japan, resulting in a decrease compared to the previous year’s record-high sales. Meanwhile, domestic customer sales excluding duty-free were strong, with women’s apparel increasing approximately 8% year-over-year, and total sales rising about 2%, driving overall store sales. Sales at the Asakusa store fell about 20% year-over-year.
Outlook and Challenges
The company will continue to focus on serving a diverse range of international customers while strengthening measures to encourage domestic customer store visits, aiming to expand sales. The sales flash report for January 2026 is scheduled for release on February 2, and future trends will be closely monitored.
