Matsuya Co., Ltd.
Matsuya Co., Ltd. December 2025 Sales Update
December 2025 sales at the Ginza store decreased by approximately 10% year-over-year, with duty-free sales declining from the previous year's record high. Meanwhile, women's apparel sales to domestic customers increased by about 8%, resulting in an overall increase of approximately 2%.
Key Figures
- Ginza Store Sales YoY: -20.1%
- Asakusa Store Sales YoY: -10.8%
- Ginza Main Store Sales YoY: -10.1%
AI要約
Performance Overview
Sales at the Ginza store for December 2025 declined by approximately 10% compared to the same period last year. The main factor was the Chinese government's advisory against travel to Japan, which impacted duty-free sales that had reached a record high the previous year. On the other hand, sales to domestic customers excluding duty-free sales performed well, with women's apparel increasing by about 8% year-over-year and the entire store achieving approximately a 2% increase, driving overall sales. Sales at the Asakusa store and Ginza Main store also declined year-over-year.
Outlook
Going forward, it will be important to expand sales through enhanced customer engagement from a wide range of countries, as well as various measures to promote visits by the core domestic customer base. The December 2025 sales update is preliminary, with final figures scheduled for release in mid-month.
