Cube Co., Ltd.
August 2026 Direct-operated Store Monthly Sales Quick Report
Direct-operated store sales for August 2026 grew 92.3% YoY. While new products performed well, adverse weather and pull‑back after last month’s customer traffic, along with delays in product launches, caused results to underperform versus the prior year. In September, the brand will expand through autumn/winter products and a collaboration with ASICS.
Key Figures
- Total monthly net sales (direct-operated stores + EC) YoY: 92.3%
- EC sales YoY: 92.3% (August 2026)
- Full-year 2026 guidance: Not available
AI要約
Section Heading
This report presents the August 2026 monthly sales quick report for direct-operated stores and EC. Company-wide sales were 92.3% of the prior year, with summer-focused new products performing solidly, but results fell below last year due to nationwide adverse weather, pullback after store and EC renewals, and delays in product launches. Moving forward, the brand aims to expand awareness and customer base through autumn/winter products and a collaboration with ASICS.
Second Section Heading
A trend table for Direct-operated stores' full-year 2026 sales is attached, showing YoY by segment for physical stores and EC. Referring to the prior year data, the plan for the second half targets recovery in both direct-operated stores and EC, and monitors the impact on full-year sales.
Cube Co., Ltd.
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