Star Asia Investment Corporation
Notice Regarding Hotel Operation Status (January 2026)
In January 2026, the hotel portfolio recorded a room occupancy rate of 84.4%, ADR of 11,407 yen, and Rev PAR of 9,630 yen, marking year-over-year increases of 7.1%, 0.6%, and 9.8%, respectively, showing strong performance.
Key Figures
- Number of Foreign Visitors to Japan: 3,597,500 people (January 2026, Year-over-Year 4.9% decrease)
- Room Occupancy Rate: 84.4% (Average of 11 hotels, Year-over-Year 7.1% increase)
- ADR: 11,407 yen (Average of 11 hotels, Year-over-Year 0.6% increase)
- Rev PAR: 9,630 yen (Average of 11 hotels, Year-over-Year 9.8% increase)
- Sales: Year-over-Year increase/decrease for some hotels (details undisclosed or unknown)
AI要約
Overview of Hotel Operation Status
Although the number of foreign visitors to Japan in January 2026 declined by 4.9% year-over-year, Star Asia Investment Corporation's hotel portfolio captured a wide range of demand from events, domestic tourism, business, and inbound travelers, resulting in overall strong performance. Notably, the Sapporo area saw significant demand from Southeast Asian travelers and events such as the Snow Festival, while the Sendai area benefited from increased flights on the Bangkok-Sendai route. In the Tokyo and Osaka areas, despite a decrease in travelers from China, occupancy rates were prioritized through revenue management by attracting guests from other countries.
Details of Hotel Operation Results
The average room occupancy rate of 11 hotels was 84.4% (Year-over-Year 7.1% increase), ADR was 11,407 yen (Year-over-Year 0.6% increase), and Rev PAR was 9,630 yen (Year-over-Year 9.8% increase). Sales showed year-over-year increases and decreases for some hotels but remained solid overall. Operational results for six other hotels are also published, but year-over-year comparisons are undisclosed due to differences in holding periods. The portfolio's overall KPI trends are available on the official website and YouTube channel.
