Frequently Asked Questions and Answers (Q2 Earnings for the January 2027 Term)

Key points on performance and finance

This Q&A organizes investor questions and answers related to the Q2 earnings for the January 2027 term. In response to the decrease in Point PU, the plan is to maintain high profitability of ARPPU while advancing initiatives that involve user-participation events in the second half to acquire new and casual users, and to reignite growth in point sales. Through the effect of reduced transaction fees driven by higher Web payment adoption, the company aims for sales recovery in the second half and full-year target achievement. Improvements in the real gross margin are expected to be supported by Web payment migration and a higher membership ratio, with a policy to maintain and improve the high level going forward.

Progress of growth strategy and initiatives

To grow the creator economy, initiatives with UUUM and real-world events are being carried out. By expanding the 'culture' that promotes fan inflow and retention and expanding the 'economy' through merchandise sales, the platform's scale will be expanded. Regarding marketing expenses, the focus this term was on improving engagement, but in the second half the emphasis will shift to direct user acquisition, and we will measure effectiveness to aim for top-line re-growth.