Revenue for the first quarter increased 1.6% year over year to 2,229,819 thousand yen, operating loss of 6,299 thousand yen, ordinary loss of 1,319 thousand yen, and net loss attributable to owners of the parent of 19,077 thousand yen. In the prior year, operating income was 30,836 thousand yen, ordinary income was 35,335 thousand yen, and net income was 11,444 thousand yen in the black. Despite measures under the new medium-term management plan, profits turned negative. Direct-operated store sales increased 1.0% year over year to 20.80 million yen. During the period, current assets were 4.73 million yen, liabilities 2.95 million yen, and net assets 5.62 million yen, with a self-owned capital ratio of 65.5%. There are no revisions to full-year or current-period forecasts.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"4926","jir_company_name":"Shiseido Co., Ltd.","jir_importance":"\u2605\u2605\u2605\u2605\u2606","jir_publication_date":"2026-08-06","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/08\/4926-20260806-01.pdf","jir_short_summary":"Revenue for the first quarter increased 1.6% year over year to 2,229,819 thousand yen, operating loss of 6,299 thousand yen, ordinary loss of 1,319 thousand yen, and net loss attributable to owners of the parent of 19,077 thousand yen. In the prior year, operating income was 30,836 thousand yen, ordinary income was 35,335 thousand yen, and net income was 11,444 thousand yen in the black. Despite measures under the new medium-term management plan, profits turned negative. Direct-operated store sales increased 1.0% year over year to 20.80 million yen. During the period, current assets were 4.73 million yen, liabilities 2.95 million yen, and net assets 5.62 million yen, with a self-owned capital ratio of 65.5%. There are no revisions to full-year or current-period forecasts.","jir_summary":"### Overview of results\nAs the first year of the new medium-term management plan, we promoted initiatives such as 'building an organization with a strong sense of ownership' to maintain and improve customer value per visit. Although new customers visited slightly fewer times, retention of existing customers remained solid. By implementing a 60-minute trial and revising trial pricing (1,500 yen \u2192 3,500 yen) to pursue enhanced customer service opportunities and quality, revenue rose only slightly while costs increased, squeezing profits. Consolidated net sales for the first quarter were 2,229,819 thousand yen, operating loss was \u25b36,299 thousand yen, and net loss attributable to owners of the parent was \u25b319,077 thousand yen.\n\n### Outlook and financial position\nDirect-operated store sales reached 2,080,042 thousand yen, up 1.0% year over year, while increases in selling, general and administrative expenses continued to press on profits. Current assets were 4,729,750 thousand yen, liabilities 2,947,549 thousand yen, and net assets 5,617,476 thousand yen. The equity ratio remained high at 65.5%. However, there are no revisions to the initial full-year and current-year forecasts. We will continue to pursue cost optimization and higher profitability.","jir_financial_highlights":"Revenue: 2,229,819\u5343\u5186 (\u524d\u5e74\u540c\u671f\u6bd41.6%\u5897)\nOperating loss: \u25b36,299\u5343\u5186 (\u524d\u5e74\u540c\u671f\u306f\u55b6\u696d\u5229\u76ca30,836\u5343\u5186)\nOrdinary loss: \u25b31,319\u5343\u5186 (\u524d\u5e74\u540c\u671f\u306f\u7d4c\u5e38\u5229\u76ca35,335\u5343\u5186)\nNet loss attributable to owners of the parent: \u25b319,077\u5343\u5186 (\u524d\u5e74\u540c\u671f\u306f\u7d14\u5229\u76ca11,444\u5343\u5186)\nTotal assets: 8,565,025\u5343\u5186 (\u524d\u671f\u672b\u6bd4\u25b336,593\u5343\u5186)","jir_category":"","jir_hashtags":"#Shiseido, #Earnings, #MediumTermPlan, #StoreManagementEfficiency","jir_key_figures":"Revenue: 2,229,819\u5343\u5186 (\u524d\u5e74\u540c\u671f\u6bd41.6%\u5897)\nOperating loss: \u25b36,299\u5343\u5186\nNet loss attributable to owners of the parent: \u25b319,077\u5343\u5186","jir_meta_title":"\u3010Shiseido Co., Ltd.\u3011Q1 FY2027 Results \u2014 Revenue 2,229 million yen, Net Loss","jir_meta_description":"Summary of Shiseido's Q1 FY2027 results. Revenue increased 1.6% year over year to 2,229 million yen; operating and ordinary losses occurred; net loss was 19 million yen. Explains progress of the new medium-term plan and outlook. Financial position shows equity ratio 65.5% and net assets of 5,617 million yen.","jir_og_title":"Shiseido posts first-quarter loss despite new plan momentum","jir_og_description":"Shiseido's Q1 results show revenue growth but a negative profit. Explains initiatives under the new medium-term plan and future outlook.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[]","ir_related_company":59959,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"financial_summary","footnotes":""},"sector":[],"importance":[],"class_list":["post-97497","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n