Total store sales for July 2026 grew by 7.5% YoY, and same-store sales rose 5.1%. Major promotions in July included ‘VIVA! World Mac’ and ‘Pok\u00e9mon 30th Anniversary Burger’. Cumulative total for the second quarter and same-store sales are unknown.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"2702","jir_company_name":"McDonald's Holdings Japan","jir_importance":"\u2605\u2605\u2605\u2605\u2606","jir_publication_date":"2026-08-06","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/08\/2702-20260806-01.pdf","jir_short_summary":"Total store sales for July 2026 grew by 7.5% YoY, and same-store sales rose 5.1%. Major promotions in July included 'VIVA! World Mac' and 'Pok\u00e9mon 30th Anniversary Burger'. Cumulative total for the second quarter and same-store sales are unknown.","jir_summary":"### Overview of Performance\nTotal store sales for July increased by 7.5% YoY, and same-store sales rose by 5.1% YoY, maintaining a solid trend. While monthly trends and the second-quarter cumulative data are shown in the table, specific figures are not disclosed. Major promotions included 'VIVA! World Mac', 'Pok\u00e9mon 30th Anniversary Burger', collaborations with Morinaga series, and summer limited products to drive sales.\n\n### Outlook and Measures\nJuly promotions are largely period-limited, with products using Okinawa-sourced pineapples to leverage seasonality and buzz for expansion of sales. Since the second-quarter cumulative figures are not disclosed, future IR disclosures will highlight segment contributions and profitability impacts.","jir_financial_highlights":"Total store sales (%, monthly): 7.5% (YoY +7.5%)\nSame-store sales (%, monthly): 5.1% (YoY +5.1%)\nCustomer traffic (%, monthly): Unknown (Unknown)\nAverage sale per customer (%, monthly): Unknown (Unknown)","jir_category":"","jir_hashtags":"#McDonald's Holdings Japan, #monthly_sales, #promotions","jir_key_figures":"Monthly total store sales: +7.5% (YoY)\nSame-store sales: +5.1% (YoY)\nMajor promotions\/events: VIVA! World Mac, Pok\u00e9mon 30th Anniversary Burger, Morinaga series, Cheese-Bacon-Potato-Pie, etc. (from late July onward)","jir_meta_title":"McDonald's Holdings Japan: July Monthly Sales Remain Strong | Same-Store Sales Steady","jir_meta_description":"McDonald's Japan July 2026 Monthly IR News. Total store sales up 7.5% YoY, same-store sales up 5.1%. Summary of major promotions and outlook.","jir_og_title":"McDonald's Japan July Monthly Sales Strong","jir_og_description":"Total store sales for July up 7.5% YoY, same-store sales up 5.1% YoY. Summary of major promotions and future initiatives.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[]","ir_related_company":7630,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"sales_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-97410","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n