{"id":88868,"date":"2026-07-28T15:49:03","date_gmt":"2026-07-28T06:49:03","guid":{"rendered":"https:\/\/japanir.jp\/en\/ir\/2678-20260728-01_wp_sales_update\/"},"modified":"2026-07-28T15:49:03","modified_gmt":"2026-07-28T06:49:03","slug":"2678-20260728-01_wp_sales_update","status":"publish","type":"ir_release","link":"https:\/\/japanir.jp\/en\/company\/company-2678\/ir\/2678-20260728-01_wp_sales_update\/","title":{"rendered":"\u3010Unknown\u3011Notice of Monthly Business Results for July, Fiscal Year Ending May 2027"},"content":{"rendered":"<p>The sales for July, Fiscal Year Ending May 2027, remained at 83.4% (84.9% after working days adjustment), with the number of purchasing customers in the ASKUL business decreasing to 91.7% and the average unit price at 90.7%. The LOHACO business grew by 85.0%.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"2678","jir_company_name":"Askul Corporation","jir_importance":"\u2605\u2605\u2605\u2606\u2606","jir_publication_date":"2026-07-28","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/07\/2678-20260728-01.pdf","jir_short_summary":"The sales for July, Fiscal Year Ending May 2027, remained at 83.4% (84.9% after working days adjustment), with the number of purchasing customers in the ASKUL business decreasing to 91.7% and the average unit price at 90.7%. The LOHACO business grew by 85.0%.","jir_summary":"### Business Performance Overview\nThe monthly sales for July, Fiscal Year Ending May 2027, were 83.4% compared to the same month last year, improving to 84.9% after working days adjustment. The sales of the ASKUL business declined to 83.2%, the number of purchasing customers decreased to 91.7%, and the average unit price was at 90.7%, indicating an overall downward trend compared to the same period last year. The LOHACO business also showed growth at 85.0%, but overall sales remain sluggish.\n\n### Outlook and Impact on Investors\nThe downward trend in sales continues, but the 84.9% growth after working days adjustment indicates some improvement. The sluggish performance of the number of purchasing customers and the average unit price suggests ongoing need for customer acquisition and pricing strategies. Monitoring future monthly trends and assessing the effectiveness of recovery measures will be essential.","jir_financial_highlights":"Consolidated Sales: Unknown (83.4% (Compared to same month last year))\nASKUL Business Sales: Unknown (83.2% (Compared to same month last year))\nNumber of Purchasing Customers: Unknown (91.7% (Compared to same month last year))","jir_category":"","jir_hashtags":"#Askul #SalesTrend #JapanStocks","jir_key_figures":"Sales: Unknown (83.4% for July)\nASKUL Business Sales: Unknown (83.2%)\nNumber of Purchasing Customers: 91.7%","jir_meta_title":"\u3010Unknown\u3011Monthly Sales Trend for May, Fiscal Year Ending 2027 | Sales at 83.4% Decline","jir_meta_description":"Sales for July, Fiscal Year Ending May 2027, declined to 83.4% YoY, with ASKUL business also subdued. The number of purchasing customers dropped to 91.7%, requiring attention to future trends.","jir_og_title":"\u3010Unknown\u3011July Sales Trend | Sales at 83.4% Decline","jir_og_description":"Sales for July, Fiscal Year Ending May 2027, are at 83.4% compared to the same period last year, with ASKUL business also sluggish. Investors should watch for recovery measures.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[]","ir_related_company":9390,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"sales_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-88868","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010Unknown\u3011Notice of Monthly Business Results for July, Fiscal Year Ending May 2027 - Japan IR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/japanir.jp\/en\/company\/company-2678\/ir\/2678-20260728-01_wp_sales_update\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/japanir.jp\/en\/company\/company-2678\/ir\/2678-20260728-01_wp_sales_update\/\",\"url\":\"https:\/\/japanir.jp\/en\/company\/company-2678\/ir\/2678-20260728-01_wp_sales_update\/\",\"name\":\"\u3010Unknown\u3011Notice of Monthly Business Results for July, Fiscal Year Ending May 2027 - 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