{"id":41624,"date":"2026-04-21T16:04:34","date_gmt":"2026-04-21T07:04:34","guid":{"rendered":"https:\/\/japanir.jp\/en\/ir\/6758-20260421-01_wp_business_update\/"},"modified":"2026-04-21T16:04:34","modified_gmt":"2026-04-21T07:04:34","slug":"6758-20260421-01_wp_business_update","status":"publish","type":"ir_release","link":"https:\/\/japanir.jp\/en\/company\/company-6758\/ir\/6758-20260421-01_wp_business_update\/","title":{"rendered":"Future Business Direction of Sony Honda Mobility"},"content":{"rendered":"<p>Sony Honda Mobility Inc. has decided to review and downsize its business following the cancellation of EV model development and launch. Employees are planned to be reassigned primarily to both parent companies.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"6758","jir_company_name":"Sony Group Corporation","jir_importance":"\u2605\u2605\u2605\u2605\u2606","jir_publication_date":"2026-04-21","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/04\/6758-20260421-01.pdf","jir_short_summary":"Sony Honda Mobility Inc. has decided to review and downsize its business following the cancellation of EV model development and launch. Employees are planned to be reassigned primarily to both parent companies.","jir_summary":"### Business Policy Review and Decisions\nSony Group Corporation, Honda Motor Co., Ltd., and the joint venture Sony Honda Mobility Inc. announced the cancellation of development and launch of SHM\u2019s EV model \u201cAFEELA 1\u201d and the second model following Honda\u2019s review of its four-wheel electrification strategy in March 2026. After extensive discussions among the three companies, it was determined that market introduction within the existing framework would be difficult in the short to medium term, leading to a decision to downsize the SHM business.\n\n### Future Measures and Impact\nSHM employees, based on their preferences, will in principle be reassigned to the parent companies or related entities. Since its establishment, the two companies have strived to create new mobility value through technology integration. Going forward, they will continue to discuss collaborative frameworks leveraging software to create user experience value in the era of advanced driver assistance systems. The consolidated financial impact of the EV model launch cancellation is currently under detailed review.","jir_financial_highlights":"EV model development and launch cancellation: Unknown (Cancelled due to business policy review)\nSHM business downsizing: Unknown (Decision to reduce business scale)\nEmployee reassignment: In principle, all employees (Planned reassignment to parent companies)","jir_category":"","jir_hashtags":"#SonyGroupCorporation, #BusinessStrategy, #JapaneseStocks","jir_key_figures":"Cancellation of development and launch of EV models \u201cAFEELA 1\u201d and second model (announced March 25, 2026)\nDecision to downsize SHM business (announced April 21, 2026)\nReassignment of essentially all SHM employees to parent companies","jir_meta_title":"[Sony Group] Decision to Downsize Sony Honda Mobility Business | April 2026","jir_meta_description":"Sony Group decides to downsize the joint venture Sony Honda Mobility\u2019s business following the cancellation of EV model development and launch. Employees will be reassigned to parent companies, and the consolidated financial impact is under review.","jir_og_title":"[Sony Group] Decision to Downsize Sony Honda Mobility Business | April 2026","jir_og_description":"Announcement of cancellation of EV model development and downsizing of Sony Honda Mobility. Employees to be reassigned to parent companies; financial impact currently under review.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[]","ir_related_company":6828,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"business_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-41624","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future Business Direction of Sony Honda Mobility - Japan IR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/japanir.jp\/en\/company\/company-6758\/ir\/6758-20260421-01_wp_business_update\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/japanir.jp\/en\/company\/company-6758\/ir\/6758-20260421-01_wp_business_update\/\",\"url\":\"https:\/\/japanir.jp\/en\/company\/company-6758\/ir\/6758-20260421-01_wp_business_update\/\",\"name\":\"Future Business Direction of Sony Honda Mobility - 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