{"id":40960,"date":"2026-04-15T16:00:25","date_gmt":"2026-04-15T07:00:25","guid":{"rendered":"https:\/\/japanir.jp\/en\/ir\/9997-20260415-01_wp_sales_update\/"},"modified":"2026-04-15T16:00:25","modified_gmt":"2026-04-15T07:00:25","slug":"9997-20260415-01_wp_sales_update","status":"publish","type":"ir_release","link":"https:\/\/japanir.jp\/en\/company\/company-9997\/ir\/9997-20260415-01_wp_sales_update\/","title":{"rendered":"Notice Regarding March Monthly Sales Year-over-Year Comparison (Preliminary)"},"content":{"rendered":"<p>Group consolidated sales for March 2026 were 21,068 million yen, a 2% increase year-over-year. The hotel business performed well with sales of 3,182 million yen (up 38% YoY), while the apparel and miscellaneous goods segment recorded sales of 5,449 million yen (down 11% YoY).<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"9997","jir_company_name":"Belluna Co., Ltd.","jir_importance":"\u2605\u2605\u2605\u2606\u2606","jir_publication_date":"2026-04-15","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/04\/9997-20260415-01.pdf","jir_short_summary":"Group consolidated sales for March 2026 were 21,068 million yen, a 2% increase year-over-year. The hotel business performed well with sales of 3,182 million yen (up 38% YoY), while the apparel and miscellaneous goods segment recorded sales of 5,449 million yen (down 11% YoY).","jir_summary":"### Performance Overview\nAccording to the preliminary monthly sales figures for March 2026, group consolidated sales amounted to 21,068 million yen, representing a 2% increase year-over-year. The hotel business performed strongly due to a recovery in ADR and occupancy rates of urban hotels. Although the revenue contribution from Sapporo Hotel by Granbell has passed, newly acquired hotels Zuih\u014d and Akiu Grand Hotel contributed to a 38% year-over-year increase to 3,182 million yen. On the other hand, the apparel and miscellaneous goods segment focused on profitability and limited the number of printed materials issued, resulting in sales of 5,449 million yen, down 11% year-over-year.\n\n### Segment Trends and Outlook\nThe hotel business benefits significantly from newly acquired hotels and is expected to continue expanding sales. The apparel and miscellaneous goods segment prioritized improving profitability and, despite a sales decline, aims for more efficient operations. There is no detailed information on other segments in the document, so their future trends remain unclear. Overall, sales are stable, and the company will continue to focus on enhancing profitability across all businesses.","jir_financial_highlights":"Group Consolidated Sales: 21,068 million yen (2% increase year-over-year)\nHotel Business Sales: 3,182 million yen (38% increase year-over-year)\nApparel & Miscellaneous Goods Business Sales: 5,449 million yen (11% decrease year-over-year)","jir_category":"","jir_hashtags":"#Belluna, #MonthlySales, #JapaneseStocks","jir_key_figures":"Group Consolidated Sales: 21,068 million yen (2% increase year-over-year)\nHotel Business Sales: 3,182 million yen (38% increase year-over-year)\nApparel & Miscellaneous Goods Business Sales: 5,449 million yen (11% decrease year-over-year)","jir_meta_title":"[Belluna] March 2026 Monthly Sales | Hotel Business Grows Strongly by 38%","jir_meta_description":"Belluna Co., Ltd. announces the preliminary monthly sales figures for March 2026. Group consolidated sales were 21,068 million yen, a 2% year-over-year increase, with the hotel business performing strongly, growing 38%.","jir_og_title":"[Belluna] March 2026 Monthly Sales | Hotel Business Grows Strongly by 38%","jir_og_description":"Belluna's preliminary monthly sales for March 2026 show a strong 38% year-over-year increase in the hotel business, driving group consolidated sales up 2% to 21,068 million yen.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[{\"jir_chart_id\": \"segment_revenue_breakdown\", \"jir_chart_type\": \"bar\", \"jir_chart_title\": \"March 2026 Segment Sales (Million Yen)\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"bar\\\",\\\"data\\\":{\\\"labels\\\":[\\\"Hotel Business\\\",\\\"Apparel & Miscellaneous Goods Business\\\",\\\"Group Consolidated\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Sales\\\",\\\"data\\\":[3182,5449,21068],\\\"backgroundColor\\\":[\\\"#4e79a7\\\",\\\"#f28e2b\\\",\\\"#e15759\\\"]}]},\\\"options\\\":{\\\"scales\\\":{\\\"y\\\":{\\\"beginAtZero\\\":true}}}}\"}, {\"jir_chart_id\": \"segment_revenue_change\", \"jir_chart_type\": \"bar\", \"jir_chart_title\": \"March 2026 Segment Sales Year-over-Year Change (%)\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"bar\\\",\\\"data\\\":{\\\"labels\\\":[\\\"Hotel Business\\\",\\\"Apparel & Miscellaneous Goods Business\\\",\\\"Group Consolidated\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Year-over-Year Change (%)\\\",\\\"data\\\":[38,-11,2],\\\"backgroundColor\\\":[\\\"#4e79a7\\\",\\\"#f28e2b\\\",\\\"#e15759\\\"]}]},\\\"options\\\":{\\\"scales\\\":{\\\"y\\\":{\\\"beginAtZero\\\":false}}}}\"}]","ir_related_company":9652,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"sales_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-40960","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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