Sales at the Ginza flagship store in February 2026 increased approximately 3% year-over-year. Duty-free sales declined about 20% due to a drop in Chinese customers, but domestic customers showed strong performance with luxury goods sales up about 24%.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"8237","jir_company_name":"Matsuya Co., Ltd.","jir_importance":"\u2605\u2605\u2605\u2606\u2606","jir_publication_date":"2026-03-11","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/03\/8237-20260311-01.pdf","jir_short_summary":"Sales at the Ginza flagship store in February 2026 increased approximately 3% year-over-year. Duty-free sales declined about 20% due to a drop in Chinese customers, but domestic customers showed strong performance with luxury goods sales up about 24%.","jir_summary":"### Sales Trends in February 2026\nSales at the Ginza flagship store in February 2026 rose about 3% compared to the same period last year. Duty-free sales fell approximately 20% due to travel restrictions from China, with sales during the Chinese New Year period dropping roughly 41% YoY. On the other hand, visitors from countries such as Taiwan, Korea, and Thailand showed steady growth, supported by the weaker yen. Domestic customer sales increased by about 24%, driven by strong performance in luxury brands and jewelry.\n\n### Future Measures and Outlook\nGoing forward, it is important to strengthen the response to visiting customers from a wide range of countries while promoting initiatives to encourage repeat visits from the core domestic customer base. The company aims to expand sales through various measures and continue to address diverse customer segments.","jir_financial_highlights":"Ginza Flagship Store Sales: Approximately 3% increase (Approximately 3% increase YoY)\nDuty-Free Sales (Chinese Customers): Approximately 20% decrease (Approximately 20% decrease YoY)\nDuty-Free Sales (Chinese New Year Period): Approximately 41% decrease (Approximately 41% decrease YoY)\nDuty-Free Sales (Taiwan, Korea, Thailand, etc.): Steady growth (Unknown)\nDomestic Customer Sales (Excluding Duty-Free): Approximately 24% increase (Approximately 24% increase YoY)","jir_category":"","jir_hashtags":"#Matsuya, #MonthlySalesReport, #JapaneseStocks","jir_key_figures":"Ginza Flagship Store Sales: Approximately 3% increase (YoY)\nDuty-Free Sales (Chinese Customers): Approximately 20% decrease (YoY)\nDomestic Customer Sales (Excluding Duty-Free): Approximately 24% increase (YoY)","jir_meta_title":"Matsuya Co., Ltd. February 2026 Sales at Ginza Flagship Store Up Approximately 3% YoY","jir_meta_description":"Matsuya Co., Ltd. February 2026 sales report. Ginza flagship store sales up approximately 3% YoY. Duty-free sales declined about 20% due to fewer Chinese customers, but domestic sales of luxury brands increased roughly 24%.","jir_og_title":"Matsuya Co., Ltd. February 2026 Sales Report: Ginza Flagship Store Sales Up 3%","jir_og_description":"Sales at Matsuya's Ginza flagship store in February 2026 increased approximately 3% year-over-year. Despite a decline in duty-free sales due to fewer Chinese customers, domestic sales remained strong.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[{\"jir_chart_id\": \"sales_trend_ginza_main\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Ginza Flagship Store Sales Year-over-Year Change (%)\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"line\\\",\\\"data\\\":{\\\"labels\\\":[\\\"March\\\",\\\"April\\\",\\\"May\\\",\\\"June\\\",\\\"July\\\",\\\"August\\\",\\\"September\\\",\\\"October\\\",\\\"November\\\",\\\"December\\\",\\\"January\\\",\\\"February\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Ginza Flagship Store Sales YoY Change\\\",\\\"data\\\":[2.7,-4.2,2.4,-7.4,-9.1,-18.2,-26.3,-22.1,-24.0,-25.7,8.0,3.1],\\\"borderColor\\\":\\\"#3e95cd\\\",\\\"fill\\\":false}]},\\\"options\\\":{\\\"scales\\\":{\\\"y\\\":{\\\"beginAtZero\\\":false}}}}\"}, {\"jir_chart_id\": \"sales_trend_ginza_store\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Ginza Store Sales Year-over-Year Change (%)\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"line\\\",\\\"data\\\":{\\\"labels\\\":[\\\"March\\\",\\\"April\\\",\\\"May\\\",\\\"June\\\",\\\"July\\\",\\\"August\\\",\\\"September\\\",\\\"October\\\",\\\"November\\\",\\\"December\\\",\\\"January\\\",\\\"February\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Ginza Store Sales YoY Change\\\",\\\"data\\\":[-8.3,-18.4,-22.6,-24.9,-16.3,-2.2,-10.8,-15.8,2.7,3.1,-2.4,-1.9],\\\"borderColor\\\":\\\"#8e5ea2\\\",\\\"fill\\\":false}]},\\\"options\\\":{\\\"scales\\\":{\\\"y\\\":{\\\"beginAtZero\\\":false}}}}\"}, {\"jir_chart_id\": \"sales_trend_asakusa_store\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Asakusa Store Sales Year-over-Year Change (%)\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"line\\\",\\\"data\\\":{\\\"labels\\\":[\\\"March\\\",\\\"April\\\",\\\"May\\\",\\\"June\\\",\\\"July\\\",\\\"August\\\",\\\"September\\\",\\\"October\\\",\\\"November\\\",\\\"December\\\",\\\"January\\\",\\\"February\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Asakusa Store Sales YoY Change\\\",\\\"data\\\":[-15.3,-12.0,-11.1,-6.3,-9.8,-3.4,4.7,0.0,8.5,2.2,-7.6,-1.2],\\\"borderColor\\\":\\\"#3cba9f\\\",\\\"fill\\\":false}]},\\\"options\\\":{\\\"scales\\\":{\\\"y\\\":{\\\"beginAtZero\\\":false}}}}\"}, {\"jir_chart_id\": \"product_category_sales_change\", \"jir_chart_type\": \"bar\", \"jir_chart_title\": \"Sales Year-over-Year Change by Product Category (%)\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"bar\\\",\\\"data\\\":{\\\"labels\\\":[\\\"Men's Clothing & Accessories\\\",\\\"Women's Clothing & Accessories\\\",\\\"Children's Clothing & Accessories\\\",\\\"Kimono & Bedding\\\",\\\"Total Apparel\\\",\\\"Personal Items\\\",\\\"General Goods\\\",\\\"Furniture\\\",\\\"Home Appliances\\\",\\\"Household Goods\\\",\\\"Total Household Goods\\\",\\\"Food Products\\\",\\\"Dining & Cafe\\\",\\\"Services & Others\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Sales YoY Change\\\",\\\"data\\\":[\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\",\\\"Unknown\\\"],\\\"backgroundColor\\\":\\\"#e8c3b9\\\"}]},\\\"options\\\":{\\\"scales\\\":{\\\"y\\\":{\\\"beginAtZero\\\":true}}}}\"}]","ir_related_company":9676,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"sales_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-34284","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n