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Through expanding existing businesses and new development, and strengthening culture assets and engagement channels, the mid-term plan targets approximately 10 billion yen in net sales and an EBITDA margin of about 15% for the fiscal year ending July 2027. Promotes the MC\u00b2 strategy focusing on app and brand integration. Main risks cited include platform dependence, cyber risks, and regulatory issues, with countermeasures described.","jir_summary":"### Summary\nKurashicom Inc. centers its business on a life-culture platform and operates two pillars: Hokuo (Nordic) and \"Kurashi no Dougu-ten\" and foufou. This document outlines growth policies centered on the MC\u00b2 (Multi-Category, Multi-Channel) strategy, aiming to expand existing businesses and develop new ones, accumulate culture assets, and expand engagement channels. Based on operating results for the fiscal year ending July 2026, the mid-term plan for the fiscal year ending July 2027 targets net sales on the order of 10 billion yen and an EBITDA margin of approximately 15%, seeking to accelerate growth from 2027 onward.\n\n### Growth Strategy and Risk Countermeasures\nThe growth strategy focuses on deepening and expanding culture assets and engagement channels. Pillars include expanding existing business lines and new development, enhancing product planning and inventory management through data utilization, and increasing investment in the app. Identified risks include loss of platform competitiveness, reliance on D2C, cyber risks, and regulatory changes; countermeasures include strengthening engagement, developing other businesses, reinforcing systems, and talent development.","jir_financial_highlights":"Net Sales: Unknown (Unknown)\nEBITDA Margin: Unknown (Unknown)","jir_category":"","jir_hashtags":"#Kurashicom, #BusinessPlan, #MC2Strategy","jir_key_figures":"Total registered members: approx. 890,000 people (as of end of July 2026)\nAnnual purchasers: approx. 280,000 people\nEngagement account count: approx. 11,980,000 accounts\nEBITDA margin target: approx. 15% (mid-term plan)\nNet sales target: approx. 10 billion yen in the fiscal year ending July 2027","jir_meta_title":"Kurashicom Inc. \u2013 Key Points of Business Plan and Growth Strategy | 2026","jir_meta_description":"Summary of Kurashicom's business plan and growth strategy. Covers key investor points including expansion of D2C and brand integration under the MC\u00b2 strategy, accumulation of culture assets, expansion of engagement channels, and risk responses.","jir_og_title":"Kurashicom \u2013 Key Points of Business Plan and Growth Strategy | 2026","jir_og_description":"Kurashicom advances expansion and new development through the MC\u00b2 strategy. By leveraging culture assets and engagement, it sets a net sales target of approximately 10 billion yen for the fiscal year ending July 2027 and discloses risk countermeasures.","jir_og_image_url":"\/assets\/og\/company-business_update.jpg","jir_chart_data_collection":"[]","ir_related_company":58199,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"business_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-139243","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n