Revised upward the full-year earnings guidance for the fiscal year ending February 2027. Net sales increased from 1,703 million yen to 1,780 million yen (+77 million yen), operating income increased from 117 million yen to 160 million yen (+43 million yen), ordinary income increased from 129 million yen to 170 million yen (+41 million yen), and net income attributable to owners of parent increased from 79 million yen to 110 million yen (+31 million yen). Increase rates: net sales +4.5%; profit items revised upward by approximately 31\u201339%. Main drivers are a transition to a new fee structure for SaaS targeting newly built condominium developers and strong digital marketing performance. Planned to accelerate AI-related investments from the second half.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"price_fetched_at":"","company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"5025","jir_company_name":"MERCURY Inc.","jir_importance":"\u2605\u2605\u2605\u2605\u2606","jir_publication_date":"2026-10-15","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/10\/5025-20261015-02.pdf","jir_short_summary":"Revised upward the full-year earnings guidance for the fiscal year ending February 2027. Net sales increased from 1,703 million yen to 1,780 million yen (+77 million yen), operating income increased from 117 million yen to 160 million yen (+43 million yen), ordinary income increased from 129 million yen to 170 million yen (+41 million yen), and net income attributable to owners of parent increased from 79 million yen to 110 million yen (+31 million yen). Increase rates: net sales +4.5%; profit items revised upward by approximately 31\u201339%. Main drivers are a transition to a new fee structure for SaaS targeting newly built condominium developers and strong digital marketing performance. Planned to accelerate AI-related investments from the second half.","jir_summary":"### Key Points of the Earnings Guidance Revision\nWe have revised upward the full-year earnings guidance for the fiscal year ending February 2027. Net sales have been raised from 1,703 million yen to 1,780 million yen, operating income from 117 million yen to 160 million yen, ordinary income from 129 million yen to 170 million yen, and net income attributable to owners of parent from 79 million yen to 110 million yen. Net income per share increased from 30.52 yen to 41.21 yen. The main drivers of the profit increase are a significant expansion in MRR due to the transition to a new fee structure for our SaaS product for newly built condominium developers and steady performance in digital marketing listing ad operations. As a mid- to long-term product enhancement, we plan to actively increase AI-related investments from the second half.\n\n### Outlook and Risks\nThe effects of the new fee structure and improvements in ad operations are expected to boost results. However, the forecasts are based on information currently available and may fluctuate due to external factors. The planned AI-related investments may impose short-term investment burdens, so it is necessary to monitor the progress of development investments and market response going forward.","jir_financial_highlights":"Net Sales: 1,703 million yen (Previous Forecast (A) 1,703 \u2192 Revised Forecast (B) 1,780)\nOperating Income: 117 million yen (Previous Forecast (A) 117 \u2192 Revised Forecast (B) 160)\nOrdinary Income: 129 million yen (Previous Forecast (A) 129 \u2192 Revised Forecast (B) 170)\nNet Income Attributable to Owners of Parent: 79 million yen (Previous Forecast (A) 79 \u2192 Revised Forecast (B) 110)\nNet Income per Share: 30.52 yen \u2192 41.21 yen","jir_category":"","jir_hashtags":"#MERCURY, #EarningsGuidanceRevision","jir_key_figures":"Net Sales: 1,780 million yen (vs. previous +4.5%)\nOperating Income: 160 million yen (vs. previous +36.8%)\nOrdinary Income: 170 million yen (vs. previous +31.8%)","jir_meta_title":"MERCURY Inc. Revises Up Earnings Guidance\uff5cSignificant Increases in Sales and Profit, Plans AI Investment","jir_meta_description":"MERCURY Inc. has revised up its full-year earnings guidance for the fiscal year ending February 2027. Net sales are expected to be 1,780 million yen, operating income 160 million yen, and net income attributable to owners of parent 110 million yen. The revision is driven by transition to a new fee structure and strong digital advertising performance. AI investments are planned to start in the second half.","jir_og_title":"MERCURY Inc. Revises Up Earnings Guidance\uff5cSales and Profit Expected to Increase","jir_og_description":"MERCURY Inc. has revised up its full-year earnings guidance for the fiscal year ending February 2027. Profit expansion is driven by the new fee structure and ad operations. AI investments to begin in the second half.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[{\"jir_chart_id\": \"revenue_trend\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Net Sales Trend\", \"jir_chart_json_data\": \"{\\\"labels\\\":[\\\"2026-03\\\",\\\"2026-06\\\",\\\"2026-09\\\",\\\"2027-02\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Net Sales\\\",\\\"data\\\":[1601,?,? ,1780]}]}\"}, {\"jir_chart_id\": \"operating_profit_trend\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Operating Income Trend\", \"jir_chart_json_data\": \"{\\\"labels\\\":[\\\"2026-03\\\",\\\"2026-06\\\",\\\"2026-09\\\",\\\"2027-02\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Operating Income\\\",\\\"data\\\":[74,?,? ,160]}]}\"}, {\"jir_chart_id\": \"gap_analysis\", \"jir_chart_type\": \"table\", \"jir_chart_title\": \"Comparison of Forecasts and Results\", \"jir_chart_json_data\": \"{\\\"columns\\\":[\\\"Metric\\\",\\\"Previous Forecast\\\",\\\"Revised Forecast\\\",\\\"Change\\\"],\\\"rows\\\":[[\\\"Net Sales\\\",\\\"1,703\\\",\\\"1,780\\\",\\\"77\\\"],[\\\"Operating Income\\\",\\\"117\\\",\\\"160\\\",\\\"43\\\"],[\\\"Ordinary Income\\\",\\\"129\\\",\\\"170\\\",\\\"41\\\"],[\\\"Net Income Attributable to Owners of Parent\\\",\\\"79\\\",\\\"110\\\",\\\"31\\\"]]}\"}]","ir_related_company":61211,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"earnings_guidance","footnotes":""},"sector":[],"importance":[],"class_list":["post-131490","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n