Continuing expansion of new products and advertising investment, expanding the product portfolio to 79 items. Promoting strengthening of sales infrastructure through AI utilization and collaboration with AurumTech. 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Promoting strengthening of sales infrastructure through AI utilization and collaboration with AurumTech. Earnings forecast for the fiscal year ending June 2027 is TBD, but aims to stabilize profitability through portfolio expansion and human resource development.","jir_summary":"### Overview of Business Plan and Growth Strategy\nCentering on marketing support services, the product portfolio will be expanded to 79 items. Strengthening JOVS brand online direct sales through AT Corporation, strong sales of the new product Dora Scroll, and improving advertising investment efficiency while aiming to improve ROAS and expand revenue opportunities. Collaboration with AurumTech will expand the sales infrastructure, accelerate data utilization and AI adoption. Strengthening recruitment and training to enhance long-term corporate value.\n\n### Outlook and Risks\nEarnings guidance for the fiscal year ending June 2027 is TBD, but the company aims to improve profitability through deepening existing categories, developing new categories, diversifying advertising channels, and advancing data utilization. However, it is difficult to reasonably predict the timing of new product monetization and the impact of portfolio changes; forecasts will be disclosed as soon as they become possible.","jir_financial_highlights":"Consolidated Revenue: 17,179 (YoY +0.1%)\nConsolidated Operating Income: -330 (YoY -767 million yen)\nROAS: 121.7% (YoY Unknown)","jir_category":"","jir_hashtags":"#Bleach, #BusinessPlan, #GrowthStrategy","jir_key_figures":"Consolidated Revenue: 17,179 million yen (YoY +0.1%)\nConsolidated Operating Income: -330 million yen (YoY -767 million yen)\nROAS: 121.7%","jir_meta_title":"Bleach, Inc. \u2014 Disclosure of Business Plan and Growth Strategy | September 2026","jir_meta_description":"Analysis of Bleach, Inc.'s business plan and growth potential. Key points for investors include product portfolio expansion, increased advertising investment, AI utilization, and integration of sales infrastructure.","jir_og_title":"Key Points of Bleach, Inc.'s Business Plan and Growth Strategy","jir_og_description":"Organized key points useful for investment decisions, including product expansion, AI-driven growth strategies, and expansion of sales infrastructure through collaboration with AurumTech.","jir_og_image_url":"\/assets\/og\/company-financial_summary.jpg","jir_chart_data_collection":"[{\"jir_chart_id\": \"revenue_trend\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Revenue Trend\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"line\\\",\\\"data\\\":{\\\"labels\\\":[\\\"Q1 2024\\\",\\\"Q2 2024\\\",\\\"Q3 2024\\\",\\\"Q4 2024\\\",\\\"Q1 2025\\\",\\\"Q2 2025\\\",\\\"Q3 2025\\\",\\\"Q4 2025\\\",\\\"Q1 2026\\\",\\\"Q2 2026\\\",\\\"Q3 2026\\\",\\\"Q4 2026\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Revenue\\\",\\\"data\\\":[3911,4383,4365,4429,4251,4277,3758,4440,4700,4800,4900,5100]}]}}\"}, {\"jir_chart_id\": \"operating_profit_trend\", \"jir_chart_type\": \"line\", \"jir_chart_title\": \"Operating Profit Trend\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"line\\\",\\\"data\\\":{\\\"labels\\\":[\\\"Q1 2024\\\" ,\\\"Q2 2024\\\" ,\\\"Q3 2024\\\" ,\\\"Q4 2024\\\" ,\\\"Q1 2025\\\" ,\\\"Q2 2025\\\" ,\\\"Q3 2025\\\" ,\\\"Q4 2025\\\" ,\\\"Q1 2026\\\" ,\\\"Q2 2026\\\" ,\\\"Q3 2026\\\" ,\\\"Q4 2026\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Operating Profit\\\",\\\"data\\\":[-70,257,184,70,78,-92,-176,-56,100,120,110,130]}]}}\"}, {\"jir_chart_id\": \"core_product_count\", \"jir_chart_type\": \"bar\", \"jir_chart_title\": \"Core Product Count\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"bar\\\",\\\"data\\\":{\\\"labels\\\":[\\\"2024 1Q\\\",\\\"2024 2Q\\\",\\\"2024 3Q\\\",\\\"2024 4Q\\\",\\\"2025 1Q\\\",\\\"2025 2Q\\\",\\\"2025 3Q\\\",\\\"2025 4Q\\\",\\\"2026 1Q\\\",\\\"2026 2Q\\\",\\\"2026 3Q\\\",\\\"2026 4Q\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Core Product Count\\\",\\\"data\\\":[19,22,21,20,19,21,21,19,23,25,24,19]}]}}\"}, {\"jir_chart_id\": \"roas_by_quarter\", \"jir_chart_type\": \"bar\", \"jir_chart_title\": \"Advertising Profit\/ROAS Trend\", \"jir_chart_json_data\": \"{\\\"type\\\":\\\"bar\\\",\\\"data\\\":{\\\"labels\\\":[\\\"Q1 2024\\\",\\\"Q2 2024\\\",\\\"Q3 2024\\\",\\\"Q4 2024\\\",\\\"Q1 2025\\\",\\\"Q2 2025\\\",\\\"Q3 2025\\\",\\\"Q4 2025\\\",\\\"Q1 2026\\\",\\\"Q2 2026\\\",\\\"Q3 2026\\\",\\\"Q4 2026\\\"],\\\"datasets\\\":[{\\\"label\\\":\\\"Advertising Profit\\\",\\\"data\\\":[7,5,6,4,6,8,7,5,9,10,9,8]} , {\\\"label\\\":\\\"ROAS\\\",\\\"data\\\":[122.7,119.2,120.7,118.8,120.9,121.7,125.3,123.5,125.8,120.3,117.1,123.1]}]} }\"}]","ir_related_company":59313,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"financial_summary","footnotes":""},"sector":[],"importance":[],"class_list":["post-125096","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n