Total sales for the direct-operated stores in August reached 9,517 million yen, a YoY of 100.19% and a record high. Customer count was 98.59% YoY, and the average spend was 101.6%. Delivery sales rose 144.99% YoY due to a 30% discount campaign on five popular items. Ongoing plans include new store openings, delivery expansion, and in-store mobile ordering implementation.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"price_fetched_at":"","company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"9936","jir_company_name":"Sh\u014dr\u014d Food Service Co., Ltd.","jir_importance":"\u2605\u2605\u2605\u2606\u2606","jir_publication_date":"2026-09-01","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/09\/9936-20260901-01.pdf","jir_short_summary":"Total sales for the direct-operated stores in August reached 9,517 million yen, a YoY of 100.19% and a record high. Customer count was 98.59% YoY, and the average spend was 101.6%. Delivery sales rose 144.99% YoY due to a 30% discount campaign on five popular items. Ongoing plans include new store openings, delivery expansion, and in-store mobile ordering implementation.","jir_summary":"### Performance and Trends\nTotal sales for direct-operated stores in August reached 9,517 million yen, up 100.19% YoY, marking a new record. Existing store sales were 9,376 million yen, up 99.7% YoY, with customer count at 98.59% and average spend at 101.6%, showing solid momentum. Delivery sales surged 144.99% YoY, aided by a 30% discount campaign on five popular items, while takeout online reservations also grew. Despite adverse weather, seasonal items and set menus contributed to visits. TV commercials and newspaper ads also supported awareness.\n\n### Future Initiatives\nContinue seasonal item offerings, sustaining sales of summer gyoza, summer ramen, and chilled noodles. Expand delivery and improve takeout convenience (new features, optimized shortest pickup time). Pilot in-store mobile ordering at 10 stores and plan to expand to additional stores. As for new openings, the Koshi-Ku Shiga Prefecture, Kusatsu City, North Floor Village, Kusatsu Esquare Store is planned to open in late September.","jir_financial_highlights":"Direct-operated total sales: 9,517 million yen (YoY 100.19%)\nExisting store sales: 9,376 million yen (YoY 99.7%)\nCustomer count: YoY 98.59%\nAverage spend: YoY 101.6%\nDelivery sales: YoY 144.99%","jir_category":"","jir_hashtags":"#Sh\u014dr\u014dFoodServiceIR, #MonthlySalesBriefing, #DeliveryExpansion, #NewStorePlan","jir_key_figures":"Direct-operated total sales: 9,517 million yen\uff08YoY 100.19%\uff09\nCustomer count: YoY 98.59%\nAverage spend: YoY 101.6%\nDelivery sales: YoY 144.99%\nNew store openings planned: Kusatsu Esquare store planned to open in late September","jir_meta_title":"Sh\u014dr\u014d Food Service \u2014 August Monthly Sales Briefing | Direct-operated sales at record high, substantial delivery growth","jir_meta_description":"Sh\u014dr\u014d Food Service's August monthly sales briefing. Direct-operated store sales exceeded 9.5 billion yen YoY 100.19%, with delivery experiencing strong growth due to a 30% discount campaign. Explains new store plans and store operations improvements.","jir_og_title":"Sh\u014dr\u014d Food Service | August Monthly Sales Briefing","jir_og_description":"August\u2019s direct-operated store sales reached a record high. Growth in delivery and new store plans, along with in-store mobile ordering, are introduced as future growth strategies.","jir_og_image_url":"\/assets\/og\/company-sales_update.jpg","jir_chart_data_collection":"[]","ir_related_company":8938,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"sales_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-109650","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n