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Going forward, the company plans to strengthen domestic M&A expansion and growth strategies related to SaaS, expanding MA nods and changing the sales structure.","jir_summary":"### Section Heading\nOverview of the first-half performance highlights and business strategy. Revenue is 3,208 million yen, operating income 120 million yen, ordinary income 64 million yen, and net income attributable to owners of the parent 289 million yen. As a growth strategy, the company identifies expansion of domestic M&A as the top priority, focusing on strengthening product capabilities in the SaaS domain and expanding the customer base. In MA expansion, emphasize account expansion through initiatives like List Finder and value creation through service combinations. The plan includes measures to acquire new customers while deepening engagement with existing customers.\n\n### Section 2 Heading\nConcrete advancement of the MA strategy, organizational and service structure transformation, and the future growth roadmap. Toward regaining No.1 in domestic MA, leverage intergroup synergies for account expansion, implement new account acquisition measures such as List Finder, strengthen SaaS, and expand digital marketing to drive revenue and profit growth. For FY26 onward, plan to pursue new business areas, deepen existing ones, and strengthen product capabilities in parallel.","jir_financial_highlights":"Revenue: 3,208 (Comparison from FY2025 results is unclear)\nOperating income: 120 (YoY comparison is unclear)\nOrdinary income: 64 (YoY comparison is unclear)\nNet income attributable to owners of the parent: 289 (YoY comparison is unclear)","jir_category":"","jir_hashtags":"#\u81ea\u793e\u682a\u8cb7\u3044, #\u5f79\u54e1\u4eba\u4e8b","jir_key_figures":"Revenue: 3,208 \u767e\u4e07\u5186\nOperating income: 120 \u767e\u4e07\u5186\nOrdinary income: 64 \u767e\u4e07\u5186\nNet income attributable to owners of the parent: 289 \u767e\u4e07\u5186","jir_meta_title":"\u3010SHANON Inc.\u3011MA Strategy and Domestic MA Expansion to Accelerate Growth\uff5cAugust 2026","jir_meta_description":"SHANON's 2Q cumulative results project revenue of 3,208 million yen, operating income of 120 million yen, ordinary income of 64 million yen, and net income of 289 million yen. With a focus on expanding domestic MAs and strengthening SaaS, targeting new customer acquisition via List Finder and deepening existing clients.","jir_og_title":"SHANON's MA Strategy and Growth Roadmap\uff5cAugust 2026","jir_og_description":"Overview of 2Q cumulative results, MA strategy, and initiatives to expand domestic MA. Driving new customer acquisition and deeper client engagement through measures like List Finder.","jir_og_image_url":"\/assets\/og\/company-financial_summary.jpg","jir_chart_data_collection":"[]","ir_related_company":61159,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"financial_summary","footnotes":""},"sector":[],"importance":[],"class_list":["post-105626","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n