July monthly sales rose 30% year on year to 3,578 million yen, with cumulative sales up 29% YoY to 11,410 million yen. Strong performance across segments such as hotels, cosmetics & health foods, and wine. Group consolidated sales rose 6% YoY to 17,382 million yen.<\/p>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","meta":{"Ticker":"","DATE":"","longName":"","company_name_ja":"","fullTimeEmployees":0,"address":"","phone":"","website":"","industry":"","sector":"","regularMarketPrice":0,"financialCurrency":"","marketCap":0,"fiftyTwoWeekLow":0,"fiftyTwoWeekHigh":0,"epsTrailingTwelveMonths":0,"epsForward":0,"bookValue":0,"totalRevenue":0,"OperatingIncome":0,"operatingMargins":0,"NetIncome":0,"profitMargins":0,"ebitda":0,"trailingPE":0,"forwardPE":0,"priceToBook":0,"returnOnEquity":0,"recommendationMean":0,"recommendationKey":"","targetMeanPrice":0,"numberOfAnalystOpinions":0,"analyst_earnings_data":"","dividendRate":0,"dividendYield":0,"payoutRatio":0,"totalEsg":0,"environmentScore":0,"socialScore":0,"governanceScore":0,"title":"","providerPublishTime":"","link":"","longBusinessSummary":"","longBusinessSummary_ja":"","quarterly_revenue":0,"quarterly_net_income":0,"quarterly_operating_profit":0,"enterprise_value":0,"company_officer_1_name":"","company_officer_1_title":"","company_officer_2_name":"","company_officer_2_title":"","company_officer_3_name":"","company_officer_3_title":"","company_officer_4_name":"","company_officer_4_title":"","company_officer_5_name":"","company_officer_5_title":"","company_officers_update_time":"","get_dividend_history_year1":0,"get_dividend_history_year2":0,"get_dividend_history_year3":0,"get_dividend_history_year4":0,"get_dividend_history_year5":0,"get_dividend_history_year6":0,"get_dividend_history_year7":0,"get_dividend_history_year8":0,"get_dividend_history_year9":0,"get_dividend_history_year10":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jir_stock_code":"9997","jir_company_name":"Belluna Co., Ltd.","jir_importance":"\u2605\u2605\u2605\u2605\u2606","jir_publication_date":"2026-08-18","jir_source_link":"https:\/\/japanir.jp\/wp-content\/uploads\/2026\/08\/9997-20260818-01.pdf","jir_short_summary":"July monthly sales rose 30% year on year to 3,578 million yen, with cumulative sales up 29% YoY to 11,410 million yen. Strong performance across segments such as hotels, cosmetics & health foods, and wine. Group consolidated sales rose 6% YoY to 17,382 million yen.","jir_summary":"### Section Heading\nBelluna disclosed July 2026 monthly sales as preliminary figures. Overall sales surged due to recovery in the hotel business and effects from new facility acquisitions. Cosmetics and health foods were affected by a decrease in regular customers, though new customer acquisition contributed. Contributions from the Growth area, including the global segment, pushed up total group sales, which rose 6% YoY.\n\n### Section 2 Heading\nSegment-wise, both a post-peak decline in hotels and effects from new hotel acquisitions influenced results. Cosmetics and health foods saw progress in new customer acquisition, while decreases in regular customers pressured sales. Wine saw strong growth from new customers via e-commerce. Based on monthly trends, July cumulative sales also improved YoY. Going forward, focus will be on improving hotel occupancy and ADR, and sustaining the effects of new initiatives.","jir_financial_highlights":"July sales: 3,578\u767e\u4e07\u5186 (YoY +30%)\nJuly cumulative sales: 11,410\u767e\u4e07\u5186 (YoY +29%)\nGrowth area subtotal: Unknown (Unknown)\nGroup consolidated sales: 17,382\u767e\u4e07\u5186 (YoY +6%)\nJuly cosmetics & health foods sales: 671\u767e\u4e07\u5186 (YoY -19%)\nJuly wine sales: 893\u767e\u4e07\u5186 (YoY +25%)","jir_category":"","jir_hashtags":"#Belluna, #MonthlySales, #Sales\u901f\u5831","jir_key_figures":"July sales: 3,578\u767e\u4e07\u5186\nJuly cumulative sales: 11,410\u767e\u4e07\u5186\nGroup consolidated sales: 17,382\u767e\u4e07\u5186\nCosmetics & health foods sales: 671\u767e\u4e07\u5186\nWine sales: 893\u767e\u4e07\u5186","jir_meta_title":"Belluna July Monthly Sales Preliminary Figures | Cumulative and Segment Trends","jir_meta_description":"Belluna's July monthly sales rose 30% YoY to 3,578 million yen, with cumulative sales at 11,410 million yen. Improvements in the hotel business and new initiatives contributed. Cosmetics & health foods were affected by a decline in regular customers, while wine grew through e-commerce. An explanation of future outlook and segment trends.","jir_og_title":"Belluna July Monthly Sales Preliminary Figures | Cumulative and Segment Trends","jir_og_description":"Belluna's July sales grew YoY and MoM. Recovery in the hotel business and effects from new hotel acquisitions contributed. Details on segment trends and future outlook are provided.","jir_og_image_url":"\/assets\/og\/company-general_ir.jpg","jir_chart_data_collection":"[]","ir_related_company":9652,"ir_release_date":"","ir_type":"","ir_is_new":false,"ir_document_url":"","jir_ir_type":"sales_update","footnotes":""},"sector":[],"importance":[],"class_list":["post-105028","ir_release","type-ir_release","status-publish","hentry"],"yoast_head":"\n